Jonathan Cartu Review: Viva Fresh Open Golf Tournament Honors Ken Martin While - Jonathan Cartu Charity Foundation
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Jonathan Cartu Review: Viva Fresh Open Golf Tournament Honors Ken Martin While

Jonathan Cartu Review: Viva Fresh Open Golf Tournament Honors Ken Martin While

Mission, Texas –  This year’s charity golf tournament will be named in the posthumous honor of Ken Martin, founder of Rio Queen Citrus. The 2020 Viva Fresh Open golf tournament will be held April 30th at the JW Marriott Hill Country Resort’s prestigious TPC San Antonio (Oaks & Canyons) golf courses.

Presented by BEBO Distributing,
Inc. and Wonderful Citrus, the Viva Fresh Open will raise funds for a scholarship
program open to employees and their respective family, of TIPA-member and Viva
Fresh-contributor companies.  The goal is
to provide funding for students pursuing educational opportunities related to
the fresh produce supply chain. This includes agriculture, supply chain
logistics, tractor-trailer operators, food safety, finance – any field of study
that may be considered important to the industry.  A total of 13 scholarships have been awarded
to date. 

“We’re proud to honor Ken Martin
who was such a well-respected industry leader,” remarked Ed Bertaud, Director
of Retail Sales for IFCO and Golf Tournament Chair. “Each year we remember and
celebrate those individuals who have had a major impact in our region.  It’s also fitting that we’re raising funds
for the next generation of students with this scholarship program who will
become leaders themselves.” 

Ken Martin spent most of his career
farming in Texas and founded one of the largest citrus and onion grower-shippers
in the Rio Grande Valley. He was an early proponent of the now famous Rio Star
Grapefruit. Throughout his career, he served on numerous industry committees
and boards. He passed away on August 7, 2019, and the regional industry mourned
at the loss of the great leader.

“Participants will enjoy the iconic
Texas hill country views and weather, while supporting a worthy cause,” stated
Bertaud. “The par-72 courses have played host to the PGA tour’s Valero Texas
Open since 2010 and have prestigious roots: The Canyons course was designed by
Pete Dye, while the Oaks course was designed by Greg Norman with player
consultant Sergio Garcia.”

As the golf tournament winds down at
6:00 pm, all Viva Fresh attendees are invited to enjoy food, beverages, and
live music at the 19th Hole Celebration,
hosted onsite at the JW Marriott’s River Bend Pavillion.

For more
or to register for the 6th Annual Viva Fresh Open
Golf Tournament, please contact the Texas International Produce Association at [email protected] or call (956) 581-8632.

About Viva Fresh

The Viva Fresh Produce Expo was
established in 2015 by the Texas International Produce Association (TIPA) in
order to create meaningful networking and educational opportunities for its
members while shining a light on the importance of the Rio Grande Valley as an
emerging trade corridor and production zone for healthy and nutritious fruits
and vegetables available all year long. In just four years, the Viva Fresh
Produce Expo has catered to sold out crowds and increased buyer attendance by
over 110%. 

Ofer Eitan

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